Director of Marketing (B2C) – Lead the Brand Fort Myers Homeowners Trust

Are you a strategic, data-driven, and consumer-focused marketing leader ready to build a household name in the home services industry? Elevate Home Services is looking for a Director of Marketing (B2C) who thrives on growth, storytelling, and customer engagement.

This is your opportunity to shape a premium local brand from the inside out — leading campaigns, driving customer acquisition, and building a high-performance marketing team. With a solid foundation, company support, and strong leadership, you’ll have everything you need to make your mark.

Let’s build something extraordinary—together.

Position Highlights:

• Salary Range: $125K–$150K base (based on experience & fit)
• Location: Fort Myers, FL
• Focus: Consumer-facing brand growth and local market dominance
• Ownership: Full strategic and creative control over all B2C marketing efforts
• Team: Lead a cross-functional team of marketers, digital specialists, and creatives

What You'll Do:

1. Strategic Leadership

• Develop and execute comprehensive, consumer-focused marketing strategies
• Set short- and long-term goals that align with company-wide objectives
• Identify growth opportunities through market trends and competitive analysis

2. Brand Management

• Shape and evolve Elevate’s brand identity, positioning, and messaging
• Ensure consistent, compelling communication across all platforms

3. Campaign Development & Execution

• Lead integrated campaigns (digital, social, email, print, TV, radio, local events, and more)
• Oversee creative direction, messaging, content, and performance

4. Market Research & Consumer Insights

• Use data and research to understand consumer behaviors and buying patterns
• Translate insights into effective messaging, pricing, and product strategies

5. Team Leadership & Collaboration

• Hire, develop, and mentor a high-performing marketing team
• Collaborate with internal teams: sales, operations, product, and customer service

6. Budget Management

• Build and manage a performance-based marketing budget
• Track ROI, control spend, and maximize efficiency

7. Digital & Social Strategy

• Oversee SEO, SEM, PPC, paid social, influencer marketing, and online reviews
• Own and optimize Elevate’s digital footprint and consumer experience

8. Performance Measurement

• Define and analyze KPIs to guide strategy and refine execution
• Proactively adjust campaigns based on performance and feedback

What We're Looking For:

• 7–10+ years of marketing experience, including 3–5 years in a leadership role
• Proven track record in B2C marketing, especially for service-based or local brands
• Deep understanding of digital marketing, brand development, and campaign strategy
• Strong communication, project management, and creative leadership skills
• Experience managing cross-channel campaigns and internal marketing teams
• Familiarity with marketing platforms like Google Ads, Meta Ads, SEO tools, and CRM systems (Salesforce, ServiceTitan, etc.)
• Home services or Fort Myers/Naples market experience is a plus

Success Metrics for the Role:

• Lead Generation and Conversion Rates
• Consumer Engagement & Retention
• Return on Marketing Investment (ROMI)
• Brand Awareness and Customer Sentiment
• Local Market Share Growth
• Marketing’s Contribution to Revenue & Profit

Why Choose Elevate Home Services?

• Competitive Pay: $125K–$150K salary with growth potential
• Health Benefits: Low-cost medical, dental, vision, life insurance, and 401(k) with match
• Work-Life Balance: Paid time off, wellness days, birthday off, and flexible schedule
• Career Growth: Clear advancement paths, promotion from within, and leadership development
• Tools of the Trade: Modern platforms, digital-first strategy, and fully equipped support
• Team-First Culture: We value your input, celebrate wins together, and invest in your development

Additional Perks & Culture Benefits:

• 10% Friends & Family Discount on all services
• Audiobook Library: 25+ leadership and personal growth titles
• Dave Ramsey's SmartDollar Program for financial wellness
• Gym Reimbursement: Up to $25/month
• Weekly Leadership Training: Online or in-person
• Legal Shield Access for personal legal support
• Life Coaching & Mindset Training with Weldon Long programs
• Technical Education Support: VR, in-house, and online training modules

A Typical Day in This Role:

• Strategic planning with leadership and executive team
• Reviewing performance metrics and campaign insights
• Collaborating with creative, digital, and content teams
• Leading team meetings, brainstorming sessions, and vendor calls
• Managing marketing budgets and ensuring proper allocation
• Meeting with external partners and ensuring alignment across departments

Ready to Lead the Charge?

Be the voice behind a brand homeowners trust. Apply now and help Elevate become the most recognized home services provider in Fort Myers.